Website Design Central Coast

Whilst having a great website may not the be all & end all of running a successful business, it’s certainly ‘expected’ in this day & age that any business worth their salt has a really good website. The back yard, fly by night operators do not bother going to the expense of having a website developed. So just as you may invest in uniforms, vehicle sign writing, business cards & other stationary etc etc, you need to invest in a great website to show just how legitimate, credible and long term your business is.

A lot of businesses thrive of ‘Word of Mouth’ advertising (Website Guy certainly does!) so you may believe having a website isn’t paramount. Well nothing could be further from the truth! The first thing most people will do after being recommended to your business is check you out online! If you don’t have any presence online, then it doesn’t necessarily mean they won’t use you but it doesn’t leave a nice taste in their mouth that a business as great as yours wouldn’t have a great website!

If correctly laid out and designed, your website can inform and therefore qualify your potential customers. By letting them know all the answers to their ‘tyre kicking’ questions up front on your website, then when they do call you, they are more qualified and informed. That may be showing your pricing, your method of doing business, your lead time, etc etc.  Much easier to speak to them on the phone when they are better informed.

Your website should showcase your company and it’s products or services in the right light. The saying “you only get 1 chance to create a first impression” is very true here. You have a few seconds to send out that first impression and use the correct ‘Calls to action’ to try and encourage people to get in touch with you, whether that be a phone call or quick online message.

Your website is just that – another tool in your business toolbox. Like any other tools in any other trades toolbox, if it simply stays inside the toolbox and is not used, it’s not doing you any good!  Once you have a great website, you now have somewhere to direct ALL your marketing too. Whatever type of marketing you decided to do, in the real world or online, your message should be “go to the website, go to the website, go to the website” because your website is where the $$ are for you. It has your glossy images, full descriptions, maybe even the online shop etc and there is unlimited space to showcase all that!

The majority of website searches on the internet today is via mobile devices. So why not allow everyone who owns a mobile device to access your online presence. You know that your competitors are doing so!

These days, businesses have had to respond to the growing trend of more and more of the population being very much more internet savvy. This means that your website visitors are far more attuned to being able to not only send you a quick ‘Contact Us’ message, but now they are expecting to be able to ‘Book an appointment’ or pay a subscription for an online course, or purchase anything directly on your website, whether that be a product or even a service such as a consultation via Zoom or Skype etc.

If you do have Social Media accounts such as Facebook or Instagram etc. you can integrate a live feed from those accounts so that when you add any content to them, that automatically shows up on your website too. Also the same applies for a live feed from your Google reviews so that as you get new reviews, they  (the good ones) show up on your website.