• Social Media Modules:(like the ones you see on the right side of the screen on this page)
  
  • We install the top 5 social media icons on your site (Facebook, Twitter, Linked In, Google+, Pinterest) which will allow your website visitors to 'like' and 'recommend' and 'tweet' your website to their own circle of friends and colleagues.
  • This does not mean you have to have your own social media accounts! It will simply allow your website visitors (who DO have social media) to 'like' and 'recommend' your website to their own social media pages!
  • Cost = $275.00 (one time fee)

The term 'Social Media' encompasses all those websites that we've all heard of and which some have taken to like a duck to water and some have avoided like the plague! I'm going to briefly outline what they all are and try to relate them to old fashioned methods that we used to use (not that long ago!) , what they do and then explain the importance of interacting with them now.

Starting from about the year 2000 when (largely the younger generation) used 'My Space' to communicate with their friends and their friends of friends. They did this by logging into the website, typing their message and uploading their photos and voila, everyone that was in their list could see their message, and comment on it so it was kind of like a group conference call with all your friends but in 'text & images' rather than voice. So, here is a (really simple) breakdown of what the big 5 platforms are:

---

Along came Facebook and the world changed! This has now been taken up by the human race to the level where now virtually all of us are on Facebook and if we aren't on there, most of our friends, family & most importantly POTENTIAL CUSTOMERS ARE ON FACEBOOK!
That's the big point here, even if you are not into this stuff, the rest of the world is so you need to pay attention and try and keep up with these changes!
Facebook will allow you to add your friends to your list and keep in touch with them. Now whether you do this on an hourly basis, a daily basis, a weekly basis, or a monthly basis or less is up to you

---

Twitter is the 'short & snappy' way of communicating with a list of people. It only allows you to type text up to 140 characters and add a photo. Just remember, this 'list of people' could be a list of your friends, or your family, or potential customers in your local area or a world wide audience!
One of the simplest ways to start getting people to 'follow' your twitter posts, is to search twitter for like minded people who have a large following and 'follow them'. How does this work? Lets say you are into photography, you would search Twitter for people in that category and when you see someone who has a following of lets say 20,000 followers, you will 'follow them'. This person is then told that you are now following them and is given the option to also follow you in return. When they do this, all of their 20,000 followers are told that this photographer is now following you and a number of them will think "well if HE likes this new person, I probably will also!" , so they will follow you as well.

---

Linked In has been described as the 'business version' of Facebook. It is a way of businesses and business people connecting with each other in a similar manner to Facebook. It allows you to enter your business credentials and contact info as well as a bit of a resume of you and your business. The good thing about this is that it is widely used in the business world (and becoming more used all the time) and allows us to post comments to that business circle which we are connected to. Once again, whether you communicate daily, weekly, monthly or otherwise is up to you but if you stay 'current' it will indubitably bring it's own rewards down the track, and remember, these things are not fads! they are here to stay and getting more entrenched in our everyday lives.

---

Google+ has been around for a while but when Google introduced it, it really didn't take off in the way that they had hoped for. It has been described as 'Google's version of Facebook and Facebook's 'Like' button'. So, Goole being Google, they decided to change things around a bit to make sure that it's used more by us all.

Recently, Google changed it's algorithm (the method it uses to 'rank' websites) to rely less on things such as 'link farms' and include the 'Google+' platform so if you are not signed up for a (free) Google+ account, you should be! Now, the way Google sees it, is that if a large number of people are 'Liking' (clicking the 'Google+1 button on a website) a website, then it should be rewarded in the organic SEO results. Just how it does this isn't exactly known but there is lots of conjecture out there and the bottom line is DON'T MISS OUT, GET YOURSELF UP TO DATE WITH THIS STUFF!

---

Pinterest is kind of like an online pinboard—mostly for collecting visual stuff (mainly images) But before you jump on board with the rest of the world, you should first understand what Pinterest is all about. You can create as many boards for your pins as you want, which is great for organization. For example, if you like collecting pictures of your pets, you can create a board and label it “Pets". On the other hand, if you also like collecting cooking recipes, you can create another board and label it “Recipes.” Pinterest users interact with each other through liking, commenting, and repinning each other’s stuff. That’s what makes it such a hot social network.​