A website isn’t just a digital brochure — it’s your most powerful marketing tool.
In today’s online-first world, your website is often the first impression customers have of your business. It needs to be clear, fast, functional, and designed to drive action. But with so many options, what exactly should a business website include?
Here’s a breakdown of 10 non-negotiable features that every professional site should have — all of which Website Guy includes in our tailored website development and website design services.
1. Clear Navigation
Your visitors should never feel lost. Use a clean menu structure with intuitive labels and hierarchy. It helps both users and search engines understand your site’s structure.
2. Mobile-Friendly Design
With over 70% of web traffic coming from mobile devices, responsive design is essential. If your site doesn’t look or function well on smartphones, you’re losing potential customers.
3. Fast Loading Speeds
Users expect pages to load in under three seconds. Slow sites increase bounce rates and damage your SEO. Tools like Google PageSpeed Insights help identify bottlenecks.
4. Engaging Calls-to-Action (CTAs)
CTAs prompt users to take action — whether it’s contacting you, booking a service, or signing up to a newsletter. Every page should have a clear next step.
5. High-Quality Visuals
Images speak louder than text. Professionally shot photos and clean graphics build trust and support your brand story.
6. Contact Information That’s Easy to Find
Nothing frustrates users more than not being able to contact a business. Include your phone number, email, and a link to your contact page in the header or footer.
7. SEO Foundations
A strong SEO foundation helps you rank in Google. This includes page titles, meta descriptions, heading tags, keyword-rich content, and schema markup. We integrate these through our SEO support.
8. Trust Signals
Think testimonials, case studies, awards, and partner logos. These build credibility. Check out how we do it on our own case studies page.
9. Secure Hosting and SSL Certificate
SSL is essential for data protection and search visibility. Visitors will trust your site more when they see the secure padlock.
10. Google My Business Integration
For local SEO, integrating your site with your Google My Business profile helps customers find you more easily and boosts trust.
Want a website that includes all the essentials?
At Website Guy, we design and develop custom websites that don’t just look good — they work hard to support your business goals. Whether you’re just starting out or upgrading an old site, our website packages are built to deliver results.
Get in touch with Website Guy today and let’s build a site that works for you — not against you.
