Accessibility appears to be a core theme that underpins recent web design trends, with more consumers wanting to access a website with easy navigation, has sufficiently answered their questions and is efficient in its loading time. In a rapidly changing space, a Central Coast web developer highlights four trending web design features they’ve opted for to ensure consistent results and rankings.Â
Web developers believe ‘less is more’
Amongst recent web design trends, web developers notice minimalism is one that continually emerges. Stemming from this is the less is more philosophy, where the web design uses only as many features and colour palettes as necessary. Perhaps the greatest benefit of this approach is that a business can get its key offerings across with ease whilst not overwhelming visitors.
An efficient load time is key in web design
An essential web design feature is the load time, referring to the time from when a user enters a URL to the webpage loading in its entirety. Delays of even one second have shown to cause 11% less page views and 7% loss in conversion for that respective business. Load time is an integral component of a user’s experience and consistently executes in a time-efficient manner amongst high-ranking websites. A delayed load time of greater than three seconds may see your website never having any return visitors. Less consumer conversion is a direct effect of website abandonment, and one way to avoid this is through an efficient web page with minimal loading time.
White space should be minimal
White space most commonly refers to blank margins and wide spaces between blocks of text. It is a feature implemented for clients who wish to have a webpage that is balanced and easy to navigate. In other words, a digestible website that doesn’t overwhelm readers with content-overload.
Contrary to its name, the space doesn’t have to be white – any blank space will suffice. This space can exist as a byproduct of other design plans, however a web developer often actively adds it to aid in reader flow. With web design trends constantly evolving, it seems that the incorporation of white space remains a constant, proving it is instrumental in elevating your business’ website.Â
Here are case examples of white space being used in web design.
Web developers endorse chatbots
With the surge of artificial intelligence this past year, chatbots are a web design feature that remain relevant. They stay particularly helpful for customer service requests and personal shopping. Through the chatbot feature, consumers may wish to price filter, ask for recommended products or address any product usage queries they may have. AI chatbots can also save the business costs associated with in-person customer service, through acting as a first point of contact on a website.
As a Central Coast web developer, the Website Guy supports the use of chatbots in web design and has add-on options such as Facebook Chat which effectively allows for page visitor’s to have their queries addressed instantly.
Contact us to learn more about web design and web development in the Central Coast.
