5 Central Coast Website Rebranding Signs You Cannot Ignore

Your website is one of the first contact points with your target audience. It outlines your products and services and communicates your brand story to potential customers. So, having a functional and responsive website is integral to interacting with them. Unfortunately, with technology constantly changing, a central coast web designer recommends updating your website every two and a half years.

So, here are 5 unmistakable website rebranding signs that it will tell when it is time to make the changes.

Central Coast Website Rebranding Sign #1: Inconsistency Across Your Platforms

Brands should now have integrated marketing communications, meaning all your communication approaches and platforms must be aligned and reflect your brand personality/image. So, the visual and feel of your website should have the same effect as your social media channels and even your physical stores and locations, if you have that.

According to our central coast web designer, having a consistent website will tell your consumers who you are, which will help you resonate more with their minds.

Central Coast Website Rebranding Sign #2: Higher Bounce Rate

Unfortunately, you have less than 50 milliseconds to convince all website visitors of the credibility of your brand or product/images. And if you don’t leave a good first impression, they will not scroll past the first page. They wouldn’t answer your call-to-action, such as signing up for a newsletter, requesting more information about your products/services or even redirecting to your social media, which would lead to low conversation rates. This would also mean low purchases.

For your web pages and blog posts, linking to other educational content will increase credibility. Since bounce rates are unavoidable, you should aim to keep them between 20 to 40 per cent. Anything above 70 is a big red flag and is a clear central coast website rebranding sign.

Central Coast Website Rebranding Sign #3: Low Response

Having a mobile-friendly interface for your web design is a must. Google announced their mobile-first indexing a few years ago, it now bases rankings based more on mobile versions than desktops.

Having a responsive web design will ensure your users have a seamless experience regardless of the devices they use. And it will save you the trouble of having to optimise for every device. Fortunately, designing a mobile-friendly website is quite easy to do, starting with these 6 things to consider.

Central Coast Website Rebranding Sign #4: Your Website isn’t User-friendly

You want your audience to engage with the website as much as possible. However, having a website that isn’t easy to access or navigate might frustrate them, and turn them away.

Accessibility

The Web Content Accessibility Guidelines want websites to be inclusive to all visitors. While including alt texts and captions to your images and videos can be of great significance, you should think about the brand elements as well. is important to choose fonts and background colours that are highly contrasting and are not difficult to read.

Navigation

Your website should be easy to navigate so that users can quickly find the relevant information. Users nowadays have an attention span of less than 8 seconds. So, that means instead of cramming all the words into just one webpage, you need to dedicate specific sections to it so that they can quickly read up. And these pages should be easy to access and navigate.

Having a search option can also help in this area.

Central Coast Website Rebranding Sign #5: Your Website Design isn’t SEO-Friendly

Search Engine Optimisation (SEO) is a tactic most brands use to rank higher on the Search Engines Result Page (SERP). If your web pages aren’t SEO-friendly, then you would be at a disadvantage from your competitors because Google would be increasing their visibility more than yours. And this is a central coast website rebranding sign that you do not want to ignore.

SEO optimisation for websites is not just about using the right keywords and phrases. It should also account for the quality of user experience, site speed and accessibility among others.

Refresh or Redesigning Your Central Coast Website Design

With a website refresh, you would mostly be updating the visuals and feels of your website. On the other hand, a redesign might be more extensive. In some cases, you might have to cue your central coast website developers to make changes to the codes as well. So, if you are not sure if you should refresh or redesign, you can contact our team of experts at the Website Guy to help you out.