A good website isn’t just pretty — it’s purposeful.
When people land on your website, they should feel guided, understood, and encouraged to act. That’s the power of user experience (UX). It’s not just about how your site looks, but how it works — and how people feel while using it. At Website Guy, we prioritise UX in every design decision because it directly impacts how well your site performs.
What exactly is UX?
According to the Usability.gov UX Basics guide, UX includes all aspects of a person’s interaction with a digital product, encompassing usability, design, navigation, and accessibility.
User experience refers to the overall interaction a person has with your website. This includes how easy it is to navigate, how quickly pages load, whether the content is helpful, and how efficiently users can accomplish their goals.
According to the Interaction Design Foundation, UX design encompasses usability, accessibility, and human-centred design — all of which are key to creating meaningful digital experiences.
Why UX matters for business success
Studies show that a well-designed user experience can increase conversion rates by up to 400%. When visitors enjoy navigating your site, they’re more likely to stay longer, return, and ultimately become customers. Poor UX, on the other hand, leads to confusion, frustration, and lost opportunities.
A great example of UX in action is Amazon. As outlined in NNGroup’s UX case study, small usability tweaks — like improved filtering and one-click ordering — have driven massive sales increases. Even the smallest UX refinements can yield measurable results.
You can also explore Google’s UX playbook for retail which highlights how UX best practices improve engagement and search performance.
UX impacts your SEO too
Google rewards websites that deliver great user experiences. Factors like bounce rate, mobile usability, and page load speed all influence your search rankings. That’s why UX and SEO go hand in hand.
At Website Guy, our SEO enhancements and UX design practices are integrated from the start to help you climb the search engine results while keeping users engaged.
Key elements of strong UX design
- Clear navigation: Users should find what they’re looking for without thinking twice.
- Fast performance: Optimised websites load quickly, even on mobile networks.
- Responsive layout: Designs that adapt to any screen size provide consistent experiences.
- Accessible content: Your site should be usable for people with disabilities, meeting WCAG 2.1 standards.
- Helpful microinteractions: Small animations or visual feedback that guide users subtly and effectively.
Our UX-focused approach at Website Guy
We don’t just build websites — we build intuitive online experiences. Whether you need a new website design or a full website development solution, we begin with understanding your users’ needs, behaviours, and goals. Our process includes wireframing, prototyping, usability testing, and refining based on real feedback.
Need to see UX in action? Explore our recent case studies to see how we’ve helped other businesses transform their online presence.
Want a website that people love to use?
A great website does more than attract attention — it delivers a seamless experience. Contact Website Guy today to create a user-focused website that works beautifully and converts consistently.
