Colour is more than decoration — it’s communication.
When visitors land on your site, the colours they see immediately shape how they feel about your business. Colour influences perception, builds trust, and drives action. That’s why choosing the right website colour scheme isn’t just an aesthetic choice — it’s a strategic one.
At Website Guy, we craft colour palettes that reflect your brand identity, enhance usability, and leave lasting impressions.
Why colour matters in web design
Studies have shown that up to 90% of a user’s first impression is based on colour alone. The right combination of hues can make your business feel trustworthy, energising, luxurious, or calming — depending on what your audience expects from your brand.
According to the Color Matters Institute, colour increases brand recognition by up to 80%, making it one of the most powerful tools in a designer’s arsenal.
The psychology of colour
Every colour evokes emotion:
- Blue conveys trust, stability, and professionalism.
- Green is associated with growth, nature, and health.
- Red evokes passion, urgency, and excitement.
- Yellow suggests optimism and energy.
- Black communicates elegance and authority.
A strong colour strategy uses these associations to connect with your ideal audience on a subconscious level. For guidance, 99designs colour meanings guide is an excellent reference.
Creating a cohesive palette
Great website colour schemes don’t happen by accident. They follow a structure:
- Primary colour – your brand’s core colour, used most prominently.
- Secondary colours – used for accents, highlights, or backgrounds.
- Neutral tones – typically white, grey, or black for text and background balance.
Our branding and logo design services include colour palette development to ensure your website and visual identity are aligned across every platform.
Contrast and accessibility
Colour choices also affect readability and accessibility. High contrast between text and background improves legibility, especially for users with vision impairments. All websites should aim to meet WCAG 2.1 contrast guidelines to be inclusive and compliant.
This is especially important for CTA buttons, navigation menus, and forms — areas where clear interaction is critical. Our website design prioritises both aesthetics and function.
Testing your colour choices
Digital design offers flexibility to test and refine. Using tools like A/B testing, you can measure how different colours impact conversions, bounce rates, and user engagement. Our case studies show how subtle changes in colour strategy have helped clients achieve measurable improvements.
Build your brand with colour that connects
Your colour palette should tell a story — one that your audience instantly understands. At Website Guy, we’ll help you choose colours that not only look great but work hard for your brand.
Get in touch with Website Guy today to start building a site that’s as functional as it is visually compelling.
